Traffic That Actually Makes Sense

Back in early 2019, we started noticing something odd. Clients would come to us frustrated—not because they lacked traffic, but because their visitors weren't doing anything useful. High bounce rates. Short sessions. Tons of clicks from places that didn't match their business.

So we took a different approach. Instead of chasing vanity metrics, we focused on understanding visitor behavior patterns. What pages actually convert? Which traffic sources bring people who stick around? It wasn't glamorous work, but it changed everything.

Now we help businesses in Seoul and across South Korea make their web traffic work harder. Not more traffic—better traffic.

Traffic analysis workspace showing data visualization and optimization strategies
480+
Projects Completed
6.2x
Avg Engagement Increase
94%
Client Retention Rate

How We Actually Work

Most agencies talk about strategy. We talk about what's already happening on your site—and what we can learn from it. Our methods combine behavioral analysis with technical optimization.

Pattern Recognition

We spend time watching how real visitors move through your site. Heat maps, session recordings, conversion paths. Sometimes the answer is obvious once you know what to look for. Other times it takes weeks of data to spot the pattern.

Source Filtering

Not all traffic sources are created equal. We identify which channels bring qualified visitors and which ones waste your time. Then we double down on what works and cut what doesn't. Simple, but surprisingly rare.

Speed Optimization

Page speed affects everything—bounce rate, conversion rate, even how Google ranks you. We've found that most sites can cut load time by 40% with straightforward technical fixes. No redesign needed.

Strategic planning session with traffic optimization framework

Our Four-Phase Framework

1

Baseline Assessment

We start by understanding where you are now. Current traffic sources, conversion rates, user behavior patterns. This usually takes two weeks of data collection. No changes yet—just observation.

2

Hypothesis Development

Based on what we see, we form specific theories about what's holding your site back. Maybe it's technical issues. Maybe certain traffic sources are diluting your data. We prioritize based on potential impact.

3

Controlled Testing

We implement changes one at a time so we know what actually works. This might mean adjusting landing pages, refining ad targeting, or improving site architecture. Each test runs for at least two weeks before we evaluate results.

4

Continuous Refinement

After the initial optimization, we monitor performance monthly and make small adjustments. Web traffic isn't static—what works in March might need tweaking by June. We stay involved as long as you need us.

Who's Actually Doing This Work

Small team, focused approach. We don't outsource analysis or hand projects off to junior staff. What you see is what you get.

Ingrid Holgersson, Lead Traffic Analyst at CognetRaIs

Ingrid Holgersson

Lead Traffic Analyst

Ingrid joined us in March 2021 after spending five years doing conversion optimization for e-commerce sites. She's the person who actually looks at your analytics and figures out what's happening.

Her background is in behavioral psychology, which turns out to be more useful than a marketing degree when you're trying to understand why visitors leave after ten seconds. She's also painfully honest about what's fixable and what isn't.

Specialization User behavior analysis
Experience 8 years in web optimization
Projects Led 210+ traffic audits
Focus Area Conversion path mapping

What Guides Our Decisions

Data Over Opinions

We base recommendations on actual behavior patterns, not best practices or industry trends. Sometimes the conventional wisdom is wrong for your specific situation. We test everything before calling it a solution.

This means we occasionally tell clients things they don't want to hear. If your traffic problem stems from a fundamental business model issue, we'll say so. No point optimizing a broken funnel.

Transparency in Process

You get access to all our analysis tools and data. We explain our reasoning before making changes and share results—good or bad—as soon as we have them.

Most of our clients eventually learn enough to handle basic optimization themselves. That's fine with us. We'd rather you understand what we're doing than feel dependent on us.

Realistic Timelines

Traffic optimization takes time. We typically see meaningful improvements after six to eight weeks, not overnight. Anyone promising instant results is probably selling something that doesn't work.

We give you honest estimates upfront and update them as we learn more about your specific challenges. Some sites respond quickly to changes. Others take longer. We adapt.

Long-Term Thinking

We're not interested in short-term traffic spikes that disappear next month. Our focus is sustainable improvement—building systems that keep working after we're done.

This sometimes means saying no to tactics that would boost numbers temporarily but hurt you later. We're here for the results that stick around.

Collaborative workspace showing traffic optimization strategy implementation

Ready to Fix Your Traffic?

We're taking on new projects starting June 2025. If you're tired of traffic that doesn't convert, let's talk about what's actually happening on your site.